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Challenge

Aurum Wealth Management Group required a redesigned web site centered on their unique approach to wealth management – Ultra Modern Portfolio Theory. Aurum also required a site that could be easily updated through a content management system and integrate with their social media presence, such as Twitter and Facebook.

Solution

Skoda Minotti provided Aurum with a site that incorporated a “modern” look and feel to fit with the Ultra-Modern Portfolio Theory. The site also included a complete content management system and social media integration.

Results

The new homepage design clearly directed visitors to learn more about the firm’s unique approach to investing as soon as they arrived at the site. The new site’s content management system allows Aurum to make updates on a weekly basis as there is new investment news and analysis to add to the site. Finally, the site automatically pulls the most recent update from the Aurum Twitter feed right to the homepage. This lets visitors know that the site is continually updated with the latest news and analysis. There are also links throughout the site to “Like” the firm on Facebook.

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