Requiring a short turnaround time, Benefits Resource Group (BRG) wanted to send a memorable, personal holiday greeting card to its clients and contacts.
Skoda Minotti developed a custom, animated holiday e-card that featured holiday music and images of the BRG staff and their families. The e-card conveyed the message, “From our families’ to yours’.” The card was sent out as an email to BRG’s contact list along with a link to view the animated card.
The card was a big success with BRG’s clients and contacts. The email, with a link to the e-card, received a higher click through rate than any other email campaign that BRG sent in 2013.
BRG reported that feedback from holiday card recipients was tremendous. The compliments from their clients and business contacts reflected that recipients enjoyed the unique delivery style and message.