As the Director of Marketing, I am responsible for leading and overseeing the team’s deliverables for all business groups while reinforcing the Firm’s brand. Together, we provide an outstanding delivery of services through visual and written communications.
Who I Am:
Simply, I love creating communication solutions through meaningful advertising and target marketing. My 20+ years of experience includes marketing management for some of the largest advertising and digital agencies in the country, along with several Fortune 500 companies. My work with brands such as Ford, the United States Marine Corps, KeyBank, Progressive Insurance and M&T Bank have allowed me to glean insight and apply that knowledge to the Firm and our clients.
What’s In My Toolbox:
I believe the first step to create an effective marketing campaign is to gain insight into the audience. Once client insights are identified, I am able to deliver a compelling offer, execute the plan and track the impact of the efforts. ROI is my favorite acronym.
Work Life Balance:
Throughout the duration of my career, I have enjoyed the opportunity to work in Detroit, Rochester, NY, New Orleans and now back in my hometown of Cleveland.
When not managing marketing programs, my wonderful wife and I do our best to keep up with our two busy children. Our teenage daughter Madison loves the theater, and our son Jordan is in any sport where he can run nonstop.
By working diligently, keeping a positive attitude and creating collaborative relationships, I am able to obtain success at both work and home.
Ask Me About: