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Caster Concepts wanted to draw more targeted traffic to its website through a pay-per-click advertising campaign.


Skoda Minotti setup a Google AdWords campaign for Caster Concepts and managed the campaign on a weekly basis. Each week, Skoda Minotti made the necessary adjustments to the account to ensure the best quality traffic was visiting the site through the campaign.


After several weeks of adjustments, Skoda Minotti was able to bring in a highly targeted level of traffic to the website.

The Bounce Rate (visitors who leave the site without visiting an addition webpage) fell to 6.8% over the course of the campaign. In other words, 93.2% of AdWords visitors viewed more than one page on the website. The overall bounce rate during that time period was 28.9%.

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