As senior content director at Skoda Minotti, I oversee all marketing content initiatives across multiple platforms and formats to help drive sales, engagement, retention, leads and positive customer behavior for the firm and agency clients.
I have built a 25-year career in public relations, marketing and writing working on the agency and corporate sides of the business. My clients have included Fortune 500 companies and industries ranging from professional services and manufacturing to finance and healthcare.
At KeyBank, I launched an executive communication program for the government relations team and managed all public relations activities for the bank’s retail and private bank businesses. Before joining Skoda Minotti, I ran an independent marketing communications company for seven years in which I focused on content development, public affairs and public relations.
I’ve kept my journalism degree alive by writing features for travel and lifestyle publications. I get to revisit my college days by occasionally reviewing essays written by one of my many nieces and nephews.
Good writing comes from good reading. Some kids just need extra attention. That’s why I’ve volunteered my time as a tutor over the past 15 years, most recently with Public Education Initiative (PEI) for the Cleveland Metropolitan School District. I also am a mentor to a college student through College Now. My mentee is outstanding and sometimes turns the table and mentors me.
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