In today’s digital-driven world, it’s tougher than ever for CPA firms to develop and deploy fresh and insightful digital content to clients, prospects and the media. Most CPA firms understand that they need to blog and provide continual thought leadership to their clients and contacts. Yet the issue is typically finding ways to implement processes, procedures and a culture of blogging at your firm so that it’s a sustainable practice for both the professional staff and your marketing team.
At Skoda Minotti Strategic Marketing, we’re content experts. We understand first-hand the news and insights that resonate with CPA clients, prospects and reporters, and we have a knack for delivering it in ways that compel action.
Our content development approach is decidedly inbound-centric. While traditional “outbound” marketing requires your team to go out to get a prospect’s attention, inbound marketing draws visitors to your website through the use of interesting content your prospects want to read (or see). Our online content is designed to attract and help your prospects—and do most of the selling for you.
Benefits of content development:
Content development services:
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Be sure to ask us about our CPA ContentPlus content library - blogs and premium content for CPA firms that is ready for you to use! Visit www.cpacontentplus.com for more info.