Read any good e-books lately? If so, chances are, you’ve been exposed to content marketing without even knowing it.
According to the Content Marketing Institute, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
Regardless of the industry, your customers are actively searching the web for information related to your product or service category. Why shouldn’t you be the one to provide them with the answers?
For instance, let’s say you want to know how to register for a new tax credit for your business. You’re most likely going to ask Google how to do it.
Google is going to do its best to bring you the most relevant answer – in this case it happens to be a blog post by yours truly.
Think about your business. What kinds of questions do you get from customers every day? Chances are, if your customers are asking you, there’s plenty of other people online asking Google the same questions. And, unfortunately, they might be going to your competitors’ websites to get those answers.
Wouldn’t you like to have the website that provides the answers?
To learn more about how our content marketing services can help drive more qualified traffic to your website, contact Matt Seitz today.
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