Diskcopy LLC, media duplication experts,
was looking for a way to drive more business from its website via online quote requests, specifically business related to its USB flash drive product line.
Prior to implementing any pay-per-click (PPC) campaign to drive additional traffic to the website, Skoda Minotti determined the existing website quote form was not adequate to entice users to submit a quote request. Thus, the Skoda Minotti PPC team designed a new and improved form to be used on all PPC landing pages.
After implementing the new form, a custom PPC campaign was developed to drive targeted traffic searching for USB duplication services to the Diskcopy website.
The PPC campaign immediately resulted in new business opportunities for Diskcopy which were quickly closed by the company’s sales staff. Based on the initial success of the USB campaign, the PPC efforts were expanded to include other products such as CD/DVD, CF and SD cards and external hard drive duplication.
In the first year of the PPC campaign, over 100 new business opportunities were created as a direct result of the campaign. Based on the success of the initial year of the campaign, the budget and scope of the campaign was expanded for the second year.