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Challenge

Diskcopy LLC, media duplication experts, consulted with Skoda Minotti and determined that there was a need for an upgraded company website in order to compare more favorably with new online competitors.

Solution

Skoda Minotti worked with Diskcopy to design and develop a custom website solution that would not only upgrade the look and feel of the company website, but also give Diskcopy’s web management team access to make content changes through a custom implementation of the Expression Engine content management system (CMS).

Results

The upgraded site design provided Diskcopy’s site visitors with a simpler, more intuitive and easier to navigate homepage which has yielded significant ROI compared to the original site design. It also allowed Diskcopy to stand out compared to many of its online competitors.

The implementation of the custom CMS system reduced the overall cost of the website by allowing the Diskcopy team to implement their own website content once the website design was complete.

Visitors quickly responded positively to the new site.

Website statistics within the first two months after site launch:

  • Increased search engine optimization led to a 45% increase in site visits
  • Conversion rate (percent of visitors filling out a quote form) increase by 68%
  • Cost per conversion in AdWords campaign decreased by 51%
  • Pages per visit increased 13.48% after site launch
  • Bounce rate decreased 19.64%

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