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Challenge

Explorys, a recent upstart in the very exciting and explosive field of Healthcare IT, realized immediately that trade show marketing would be integral in generating sales and creating brand awareness in the marketplace.

Solution

The Skoda Minotti Strategic Marketing team was instrumental in identifying and evaluating shows for Explorys to attend, and steered the planning and budgeting process for selected shows. In addition we effectively managed pre-show, at-show, and post-show marketing strategies.

We recognized the variety of venues, ranging from very small regional events to large national conventions, and came up with a modular display solution that could adapt to multiple environments.

Results

Our solution was sleek and efficient - minimizing shipping, drayage, and set up expense.

We were able to provide Explorys with on-site set up and management services for all events – they simply needed to show up, and we handed them the keys.

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