Hartland & Co.’s website design and navigation was severely outdated and did not portray the company as a leader in its field or match its new brand identity. They engaged Skoda Minotti to build a web site that created an image of confidence, expertise, trust and professionalism while matching the newly-developed and branded look and feel of the company. Additionally they required a web site that would allow their staff the ability to make ongoing content changes and updates.
Skoda Minotti worked with the CEO, COO, CAO, Marketing Manager and Director of IT to redesign the site with a new fresh look that properly represented Hartland’s image. The site was constructed on the Joomla content management system, which after being trained by Skoda Minotti, allowed Hartland’s staff to make any updates or changes to the web site on a go forward basis. In addition, Skoda Minotti also wrote the web copy and handled the search engine optimization initiatives for the web site.
After training both the Marketing Manager and Director of IT on the Joomla content management system, Hartland is completely self-servant with regard to making updates and changes to their site. From a design standpoint the site now conveys the proper image of the company and adheres to the Hartland’s new brand identity.