To commercialize a product that was developed and refined over a 10 year period. A business plan, budget, product differentiation from competitive systems and marketing plan was required.
Skoda Minotti suggested that we become the marketing department for this web-based product and we commercialize it.
Business plan and budget was developed. A complete analysis of competitors provided sales and marketing messaging. The product was launched with customer implementations– over 2 dozen customer solutions implemented in 3 months.