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Integrated Marketing Communications Planning Image

Challenge

To commercialize a product that was developed and refined over a 10 year period. A business plan, budget, product differentiation from competitive systems and marketing plan was required.

Solution

Skoda Minotti suggested that we become the marketing department for this web-based product and we commercialize it.

Results

Business plan and budget was developed. A complete analysis of competitors provided sales and marketing messaging. The product was launched with customer implementations– over 2 dozen customer solutions implemented in 3 months.

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