This laboratory equipment provider client had their eyes on the prize. They wanted to grow their small, niche business into an industry-leading company. They came to us wanting to develop strong brand presence using online tools, direct marketing, advertising and public relations.
The professionals in Skoda Minotti's Strategic Marketing Group developed an integrated marketing plan, which included market research, strategic planning and marketing communications planning. We were also instrumental in defining and building the company's online presence, and essentially became the marketing department for the company, with a dedicated program manager.