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Integrated Marketing Communications Planning Image

Challenge

This laboratory equipment provider client had their eyes on the prize. They wanted to grow their small, niche business into an industry-leading company. They came to us wanting to develop strong brand presence using online tools, direct marketing, advertising and public relations.

Solution

The professionals in Skoda Minotti's Strategic Marketing Group developed an integrated marketing plan, which included market research, strategic planning and marketing communications planning. We were also instrumental in defining and building the company's online presence, and essentially became the marketing department for the company, with a dedicated program manager.

Results

  • Within the 8 years of support, we developed and implemented market intelligence, market planning and marketing communications programs, which led to growing the business from an initial investment of $175K and two employees, to a business with $18.5M in sales and 50+ employees
  • The business was sold to a competitive firm in 2008

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