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Challenge

A Midwest material handling company needed a comprehensive strategic analysis and a marketing plan of their business.

Solution

The professionals in Skoda Minotti's Strategic Marketing Group implemented a strategic marketing plan for the client to enhance their commercial programs and distributor relations. This plan included a new website, several commercial marketing programs and a distributor initiative to improve relations with channel partners.

Results

The plan was launched during economically challenge times. Sales were off by 75%. The Skoda Minotti plan helped to stabilize the situation. Relationships with distributor were mended, which saved the company from having to hire more sales people. Sales leveled off and continued to grow to pre-recession numbers.

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