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Challenge

Jet, Inc., a provider of wastewater treatment solutions, needed to improve its search ranking for a few important, but highly competitive, words in its industry.

Solution

Skoda Minotti conducted keyword research and determined that Jet should target higher searched terms such as "Wastewater Treatment Plants" (over 22,000 searches per month) as well as slightly less searched, but more specific terms such as "Commercial Wastewater Treatment" (1,000 searches per month), "Residential Wastewater Treatment" (1,600 searches per month) and "Residential Sewage Treatment" (1,000 searches per month).Following the keyword research, Skoda Minotti optimized the Jet website for the selected words.

Results

Jet was able to jump from outside of the top 100 search results in Google to the first page for all of the targeted keywords.

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