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Challenge

This green packaging products client had developed a proprietary compound and a patented process to do so. To move forward with this product, though, they needed investors and assistance with business planning.

Solution

The professionals in Skoda Minotti's Strategic Marketing Group helped to research target segments and assist with the business planning process.

Results

We were able to provide proof-of-concept with a booth at the Pack Expo, at which several dozen high-profile customers showed interest. The show also helped propel the company into conversations with investors. They are now in the production stage.

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