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Challenge

This industrial motor manufacturer wanted to expand into new non-U.S. geographic markets via a new location for a manufacturing facility.

Solution

The professionals in Skoda Minotti's Strategic Marketing Group delivered:

  • Secondary research and regional economic development offices
  • An overview of a half dozen prospective countries, existing manufacturing capacities, country's trend/attitude towards a U.S. company expanding manufacturing
  • An overview of competitive acquisition/partnering options.

Results

  • The client presented on-time options to the CEO and the board.
  • The client company built a manufacturing facility in the country that offered the best mix of incentives and market access within this region of the world.

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