This packaging and material handling client had established aggressive growth objectives for their business, (over 150% in three years.)
The professionals in Skoda Minotti's Strategic Marketing Group completed research and strategic planning for the client, as well as created communications programs.
Newly adopted and aggressive branding communications and sales programs were implemented. The company was catapulted into new market segments and geographic locations for their products. A strategic alliance program was established which allowed the firm to stay in front of the customer and position them as a solutions provider. Annual marketing plans are now put in place to support the growth objectives. Note: Having achieved the original objective of over 150% growth in two years we are helping to adjust the plan.