As the creative director at Skoda Minotti Strategic Marketing, I am responsible for the creative development and execution of our clients digital and traditional marketing efforts.
Each client project begins with strategic planning, from choosing the proper application, to the most effective color schemes, design and content management system. Once the tools are in place, successful execution of intuitive design and semantic markup will ensure the end-user has a positive experience and your brands message is effectively communicated.
With 10+ years in the industry, I've been able to garner the experience needed to bring a multidisciplinary set of skills to the table for clients of all types. Initially, I started out in traditional print houses then shifted towards interactive development while at American Greetings. From there, I went on to serve as creative director for two notable digital marketing agencies in the Cleveland area.
Brands don't just exist in a print ad or on a desktop computer anymore. With the undeniable surge in mobile web usage and tablets we now have to account for ways to deliver the best user experience across all devices and mediums. We can accomplish this using responsive web design which optimizes viewing experience dependent on a users device. This adaptive approach serves up easy reading and navigation with minimal resizing, panning and scrolling.
When not pushing pixels around, I enjoy creating music in my original band, golfing, weight training and having delusions of becoming The Next Iron Chef.