Think of building a website much like building a new location for your business. For example, would you design the new building with a lavish exterior to draw people’s attention, but layout the interior so confusingly that there’s no easy way to buy your product? Or, once your new building is constructed, would you call your local city planner and ask that your new location is excluded from all maps of the area?
As silly as it sounds, many companies head into a website redesign project with the same mentality described above. They assume that a cosmetic makeover to their website will cure all that ails their marketing efforts. Unfortunately, this is rarely the case. Much like a new location must fit with the company’s overall business plan, a new website needs to fit with the overall strategic marketing plan.
We can help you fit a website into a larger integrated marketing communication strategy. How will you bring visitors to your site? How will you keep them at your site? How will you get them to buy once they are there? How do you keep them coming back for more?
Before you can start thinking about a fancy new design for your website, these are all questions that need answered. We’re here to help you find the solutions.
For more information on our website design and development services, contact Andy Taucher today.
Let our experts take a look under the hood of your website and provide you with a full report of what your website is currently doing well and areas that can be improved. Click here for a free web design consultation.
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