Delivering on the Promise of designing and developing a website that integrates with the overall strategic marketing goals of your organization.

Think of building a website much like building a new location for your business. For example, would you design the new building with a lavish exterior to draw people’s attention, but layout the interior so confusingly that there’s no easy way to buy your product? Or, once your new building is constructed, would you call your local city planner and ask that your new location is excluded from all maps of the area?

As silly as it sounds, many companies head into a website redesign project with the same mentality described above. They assume that a cosmetic makeover to their website will cure all that ails their marketing efforts. Unfortunately, this is rarely the case. Much like a new location must fit with the company’s overall business plan, a new website needs to fit with the overall strategic marketing plan.

We can help you fit a website into a larger integrated marketing communication strategy. How will you bring visitors to your site? How will you keep them at your site? How will you get them to buy once they are there? How do you keep them coming back for more?

Before you can start thinking about a fancy new design for your website, these are all questions that need answered. We’re here to help you find the solutions.

For more information on our website design and development services, contact Andy Taucher today.

Let our experts take a look under the hood of your website and provide you with a full report of what your website is currently doing well and areas that can be improved.  Click here for a free web design consultation.

 

Skoda Minotti Strategic Marketing Services: A HubSpot Certified Partner Agency

Looking to take your online marketing to the next level? Let us show you how the most complete inbound marketing software can meet all of your online marketing needs in one place. With HubSpot, you can:


 

  • Create blog posts to attract visitors through search and landing pages to turn visitors into leads.
  • Optimize your efforts for a list of targeted search keywords and ensure optimization of existing webpages.
  • Promote your content via email blasts and social media posts.
  • Convert visitors to your site into leads with advanced website tracking that allows you to identify the companies visiting your website.
  • Track how each of your leads arrived at your site and calculate an ROI for each online marketing tactic that you employ.

Use the contact form below for more information on how you can get a free 30-day trial of HubSpot.

Questions? Contact Andy Taucher and he'd be glad to help.

Andy Taucher

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