The firm wanted to build and position the Skoda Minotti CPA, Business and Financial Advisory Real Estate and Construction (REC) niche group as a leader in the Northeastern Ohio market.
Over the course of many years, the firm attracted, recruited, developed and retained expert Certified Public Accountants, Certified Valuation Analysts, Certified Construction Auditors and Green Advantage financial professionals who understood the complexities of real estate and construction finance; with the depth and diversity of talent, the firm developed an REC niche around their specialties. At present, there are 20 professionals who are part of the REC niche. The group determined that they would like to develop a signature piece of content to share their expertise with industry professionals.
The REC niche, through Skoda Minotti Strategic Marketing, developed a piece of communication material called The Northeast Ohio Real Estate and Construction Survey (The Survey). The firm then promoted survey participation among members of local industry trade groups, including the Associated Builders and Contractors, Building Owners and Managers Association International, Construction Employers Associations, National Association of Industrial and Office Properties, Ohio Contractors Association, Surety Association of Ohio, and the Builders Exchange.
Each survey included more than 20 questions covering categories such as business and financial issues, bonding, legal issues, the local economy and industry trends.
Skoda Minotti then computed, analyzed and summarized the results and now provides an annual “Survey Results” book. The 20-page document was designed, printed, promoted and distributed by the participating member groups and associations to over 500 clients and contacts as well as others who visited the Skoda Minotti website and opted ‘in’ to receive an electronic copy of the survey. Others can receive the book via email request at firstname.lastname@example.org
Since its inception in 2008, The Survey has received prominent media coverage in local business publications such as Crain’s Cleveland Business and Smart Business, as well as industry publications including Properties and Builder’s Exchange magazine. In addition, niche member Paul Etzler, CPA, GACR, now serves as a guest blogger for Crain’s.