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Roll-Kraft was looking to increase the number of contact requests originating through They wanted to receive more technical inquiries from their customers, as well as quote requests for products and services.


Skoda Minotti worked with Roll-Kraft to develop several tactics to improve the number of contacts originating through their web site. Our solutions included:

  • Homepage redesign to push visitors toward the vast amount of technical resources and information housed on the site.
  • Subpage redesign to include a "Contact Us" link at the top and bottom of every page.
  • Launch of two monthly e-newsletters featuring technical information and driving readers back to the web site to submit their own technical questions.
  • Launch of monthly promotional direct mail sell sheets driving customers to the web site to request more information on the product or service.
  • Complete social media campaign including Facebook, Twitter, LinkedIn, Roll-Kraft Blog and YouTube channel.


As elements of the campaign were introduced throughout 2010, contact requests rose throughout the year. In January 2011, the site received a 566% boost in contact requests compared to January 2010.

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