Cleveland 440.449.6800 | Akron 330.668.1100 | Tampa 813.288.8826
Cleveland Social Media Agency Image


While Roll-Kraft had a presence on some social media websites, they wanted to enhance their presence and increase visits to their website.


Skoda Minotti worked with Roll-Kraft to upgrade their presence on several sites and developed their presence on others:

  • Blog: Designed a custom header, customized website to increase links back to Roll-Kraft's website and began posting regular updates.
  • Facebook: Added all of their technical videos, added numerous tabs to pull in information from their website's resource library, Twitter, YouTube, LinkedIn, and their blog, and began posting regular updates.
  • Twitter: Created a custom background, increased follower count and began posting regular updates.
  • LinkedIn: Established and manage two LinkedIn groups, conducted training with their employees and updated their company profile.
  • YouTube: Created a custom background, added videos that were on their website but not on YouTube and ensure all videos are posted.
  • Established and maintain Roll-Kraft's presence on PitchEngine, Flickr and Digg


  • Referrals from social media sites increased 85% in the first year and another 25% in the second year
  • Grew Facebook likes to over 100 and Twitter followers to over 200
  • Grew LinkedIn groups from zero members to over 130 in Roll Forming Technical Tips and over 220 in Tube and Pipe Technical Tips

Related Case Studies

Latest from Twitter


Latest Blog Posts

Skoda Minotti Also Offers

SOC Reporting