Trade show exhibiting is a unique form of marketing that puts you in the same room with hundreds, or perhaps thousands, of pre-qualified prospects. The challenge becomes, how do you get the most out of what appears to be a very expensive form of marketing. Our team of experts works directly with B2B marketers to do just that – maximize your trade show ROI.
Our Trade Show Marketing services include:
Show Selection: Proper show selection is the obvious first step to any successful trade show marketing strategy. We can help you find, analyze, and evaluate potential trade shows through a comprehensive marketing review of your product or service.
Show Budgeting: Creating a meaningful show budget is essential for your overall marketing budget, but is tantamount to calculating your ROI for each show at which you exhibit. We can guide you through the myriad expenses associated with any given show so there are no surprises.
Exhibit Design & Fabrication: Once you have committed to exhibiting, you will want to put your best foot forward at the show. We can manage your exhibit design and fabrication through a variety of manufacturers depending on your individual requirements.
Graphic Design & Production: Make your display stand out in the crowd and drive booth traffic, and new business leads. We can help you craft an effective, show-specific message and design your display graphics that get to the point.
Pre-Show Promotion: Selling on the trade show floor should start long before you even set up our exhibit. Our team can help you craft a pre-show promotional plan designed to drive traffic to your booth once you are there.
Booth Staffing & Training: There is nothing more disappointing than seeing a few sales guys lingering around in a trade show booth with their hands in their pockets or staring at their smart phones. We can help define staff messaging and conduct pre-show training to ensure you are getting the most out of your booth staff.
Sponsorships & Public Relations: It is one thing to toot your own horn, but getting someone else to say how great you are takes it to a whole different level. Additionally, there are many sponsorship opportunities to help create recognition for your company. We provide valuable guidance for taking advantage of these unique promotional opportunities.
Social Media Strategy: There are plenty of cool, fun things you can do from the show floor to help create awareness and drive booth traffic through social media outlets. Our expert social media team can help design an effective program specific to the show(s) you attend.
Show Services: There is much to do and see in the trade show environment – not to mention attending or speaking at the educational sessions. We can be there with you at the show to manage all the moving parts for your exhibit – transportation, installation, and dismantling.
Lead Management: There is no point in collecting leads at the show if you don’t have a strategy in place to follow up after the show. We can help devise a post-show sales strategy to ensure prompt and proper follow up.
Post-Show Promotions: Nothing solidifies your pre-show promotion better than a meaningful post-show effort – yet another reminder of who you are and what you have to offer. We can design and coordinate your post-show marketing efforts.
Post-Show Evaluation: A prompt review of show activities and early results is essential to begin to calculate your ROI. Additionally, you will want to quickly decide on attending the same event next year. Our team will help you analyze and evaluate your attendance and immediately begin the planning phase for next year.