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The Siegel and Shuster Society is a non-profit organization dedicated to commemorating the creation of Superman in Cleveland, Ohio by writer Jerry Siegel and artist Joe Shuster. They were recently granted space at Cleveland Hopkins International Airport to be used for a permanent exhibit to celebrate our local connection with the world’s greatest super hero. So how do you capture the spirit of Superman in a display? You make it look like a comic book, of course.


Working in conjunction with local environmental design firm, Studio Graphique, the visual marketing team at Skoda Minotti helped to create an exhibit worthy of a super hero. Holding true to the initial design, we adapted the entire concept into the space – managing the fabrication and installation of the display elements. Some items of note include a life-size statue of Superman himself, a retro television box that holds the display’s flat screen monitor, and a flip graphic inside a faux telephone booth depicting Clark Kent changing into Superman.


Our involvement in fabricating the display included some moderate design changes and value-engineering that yielded spectacular results. The Siegel and Shuster Society held a grand unveiling of the exhibit that included Cleveland Mayor Frank Jackson and other local dignitaries, as well as family members of both Siegel and Shuster. The event was a huge success, and the legend of Superman lives on in Cleveland, Ohio.

To view the Superman display, visit the baggage claim area at Cleveland Hopkins International Airport – near baggage carousel 10. For more information about the Siegel and Shuster Society please visit

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